You may have already completed dozens of online surveys and wondered:
Who actually creates all these questions? And what happens to the answers afterward?
Paid surveys are usually created by companies and research organizations that want to understand what a specific group of people thinks, how they behave, or how they respond to a particular product, service, or social issue. MultiPolls acts as a bridge between these researchers and the people whose opinions they need.
Companies and brands
A large part of market research is conducted for consumer and B2B companies. For example, a company may want to understand why customers choose one product over another, what price they consider reasonable, what they think about new packaging, or whether they would be interested in a product that has not even launched yet.
Surveys allow companies to collect information directly from the people they are creating their products and services for.
Research agencies
Other surveys are created by professional research agencies. These agencies may work for different clients and manage the entire research process, from designing the questionnaire and finding the right respondents to analyzing the final results.
In these cases, platforms such as MultiPolls can help connect researchers with respondents who match the required target audience.
Universities and academic research
Surveys are not only used for marketing. Universities and other academic institutions use questionnaires in fields such as economics, psychology, sociology, and many others.
Respondents’ answers can become part of the data used in scientific studies or to test research hypotheses.
Public institutions and public opinion research
Surveys can also be used by public institutions and organizations that want to better understand people’s opinions. This type of research may explore attitudes toward social issues, public services, or other topics that can help inform decision-making.
Some research is also conducted directly by Bohemian Research
MultiPolls is operated by the research agency Bohemian Research. In addition to surveys provided through external research partners, Bohemian Research can use its own research projects and the MultiPolls infrastructure to collect responses from relevant participants.
This creates a mix of different research opportunities, ranging from commercial market research and academic studies to other in-house and partner research projects.
How is a survey created?
First, someone needs to define the question they want to answer. For example:
“What matters most to customers when choosing a mobile phone?”
The researcher then decides whose opinions they need. They may be looking for all adult consumers, or only people who purchased a new phone within the last six months. Next, the questionnaire is created and data collection begins. MultiPolls helps make the research available to relevant users, while respondents receive a reward for their time and participation. Once data collection is complete, the researcher analyzes the results and uses them to support decision-making.
Why do you get paid for your answers?
Because high-quality information has value. Researchers are not looking for random answers. They need opinions from real people who belong to a specific target audience, and respondents invest their time and attention in participating.
Rewards are therefore a way to compensate users for taking part in research. MultiPolls also states that it does not sell users’ personal data to third parties. User data is used, among other things, to help match users with more relevant surveys and improve the service.
Your opinion can have a real impact
A single answer may not seem particularly important. But when the responses of hundreds or thousands of relevant people are combined, they create data that can help companies develop better products, help researchers better understand society, and provide universities with valuable information for further research.
That is why carefully completed surveys have real value.